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Proper Color Combinations and Selection for Websites: Recommendations for Beginners

When it comes to website design, color plays a crucial role in attracting visitors and making a lasting impression. Choosing the right color combinations and selection for your website can be a challenging task, especially for beginners. In this article, we will provide recommendations on proper color combinations and selection for websites to help our clients and designers create visually appealing and effective websites. 

Understanding Color Psychology

Before we dive into the recommendations, it’s essential to understand color psychology. Colors have a powerful impact on our emotions and behavior, and each color has a different meaning and association. For example: 

• Red: associated with passion, excitement, and urgency. 
• Blue: associated with calmness, trust, and professionalism. 
• Yellow: associated with optimism, happiness, and warmth. 
• Green: associated with growth, health, and nature. 
• Purple: associated with luxury, creativity, and spirituality. 
• Orange: associated with enthusiasm, energy, and playfulness. 

It’s crucial to select colors that align with your brand personality and message and create the desired emotional response in your target audience. 

Proper Color Combinations and Selection

Here are some recommendations for selecting proper color combinations for your website:

• Use the color wheel – The color wheel is a valuable tool for choosing color combinations. It consists of primary, secondary, and tertiary colors that can be combined in various ways. For example, complementary colors (opposite on the color wheel) create a high-contrast and dynamic effect, while analogous colors (next to each other on the color wheel) create a harmonious and subtle effect. 
• Limit your color palette – Using too many colors can create a chaotic and overwhelming effect. It’s recommended to limit your color palette to three or four colors and use shades and tints to create variations. 
• Use white space – White space (or negative space) is the area between elements on a webpage. Using white space can create a clean, elegant, and modern effect and highlight the main content and design elements. 
• Consider accessibility – It’s essential to consider accessibility when selecting colors. For example, using color combinations that are difficult to distinguish for people with color vision deficiency can lead to exclusion and frustration. 

Conclusion

Selecting the proper color combinations and selection for your website is a critical aspect of website design. By following these recommendations, you can create visually appealing and effective websites that align with your brand personality and message. If you’re looking for website development in Ukraine, you can order a high-quality website from our web studio Lengmeng and trust our experienced designers to create a website with proper color combinations and selection that meets your needs and goals.