Every year the marketplace is gaining more and more influence in Ukraine!
The largest sites include: Amazon, Alibaba, Rozetka, Wildberries, Ozon and others.
If you decide to open your own online trading platform, then you should understand how it works. If you compare an online store and a marketplace, then the second one will have a big advantage of choice. You can not sell anything, but at the same time earn money,
commission from each transaction made on the site. After all, the marketplace does not represent the goods of a particular company, it is interested in sales, as it has the status of an intermediary between the seller and the buyer.
However, the created site does not guarantee instant profit. After all, developing a platform for a marketplace is the smallest part of the work. At first, you should build relationships with sellers and buyers to gain trust, as well as convince suppliers that it is the most profitable to work on your resource.
It should be noted that the marketplace is a rather complicated business model, which requires
invest to develop a customer base and good site traffic.
When you have already familiarized yourself with all the pros and cons of the marketplace and understand all its features, we will tell you about what is required to create your own trading resource.
Before launching each startup, you need to clearly define the idea, decide what the peculiarity of your site will be. As practice shows, it is not so easy to come up with a USP, and you have to work hard to find the zest. We advise you to choose the niche in which you already have certain knowledge, and the competition is not so great.
You can earn not only by receiving commissions from the platform, but also create other earning opportunities, such as listing. That is, to obtain admission to the placement of securities on the stock exchange, which will first check all the company’s documentation. In the case of an adjustable amount of net income and other indicators, you will be included in the exchange list and the company’s securities
anyone can buy.
Of course, the main task is to provide users with convenient movement and, based on the selected segment, create basic functionality. You should consider usability, design and all the important components of the site with the prospect of further improvement.
When all the previous stages are completed and the platform, in fact, is ready, it’s time to find suppliers of goods and create all the conditions for their retention. With each seller, you need to discuss personal working conditions, as well as the amount of commissions, in a convenient monetary equivalent.
It’s time to start attracting potential buyers to your site, the most common way is to optimize the text for SEO queries. It is also possible to use targeted advertising, sending alerts via online mail and, of course, content marketing, in the form of posting various articles and posts on social networks or news portals.
At the moment, for many, this is a completely new system that, over time, will be able to complement traditional sales channels. Marketplaces are only gaining their popularity and in the near future will be firmly entrenched among companies.